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Does Domain Extension Affect SEO? Google’s John Mueller Explains

Does the extension of your domain have an impact on SEO? Google’s John Mueller responds to a series of queries about domains’ SEO impact. ”  

Domain Extension Affect SEO

John Mueller, a Google Search Advocate, addresses whether your domain extension affects SEO and other issues about the impact of domain choices on search results.

In the most recent instalment of the Ask Googlebot video series on YouTube, these queries are answered.

Mueller discusses how the dot-com domain compares to other domain extensions, gTLDs vs. ccTLDs, www vs. non-www, and other topics.

Here are Mueller’s complete answers to all of the questions posed in the video.

Are.Com Domains a Better Option?

The first query is one of the most popular, particularly among those who are registering their first domain.

Is it true that.com domains are superior than others?

The person who asked the query also wants to know if a newer extension, such as.space, is okay.

According to Mueller:

“Of course, go ahead and do it. When it comes to SEO, the newer top-level domains (TLDs) are equal to other generic top-level domains like.com. Choose something you enjoy; there are plenty of possibilities now.”

WWW Or Non-WWW Domains?

Is it better to use a www or non-www version of a domain name?

According to Mueller:

“You are free to use whatever you want. Google’s algorithms are unconcerned in either case. Sometimes there are technical reasons to go one way or the other, but most of the time it’s just a matter of taste.”

On Different Domain Types, Rel=Canonical

Is it possible to apply the rel=canonical link element to several TLDs? gTLDs (generic top-level domains) and ccTLDs (country-code top-level domains) are examples (country code top-level domains).

According to Mueller:

“Yes, you are capable of completing this task. The rel=canonical link element does not have to be used with the same domain.”

For a global website, country-specific domain extensions are available.
Can ccTLDs be used to create a global website?

According to Mueller:

yes, While a country code domain name aids in geotargeting for that country, it also allows for global visibility.

The main drawback is that you can’t use geotargeting to target other nations. If you had a.fr website for France, for example, you might utilize it globally. However, you would not be able to geotarget users in Brazil.”



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